FabIndia and Bewakoof took opposite branding strategies and both won. See the real decisions behind each, and how to choose the right one for your fashion brand.
How to Build a Brand Story?
Most brand stories put the founder at the centre. The ones that work put the customer there instead. See the fix, with Paper Boat as a real example.
How Big Companies Build Their Branding Strategy
Amul, Tata and Zomato built their brands in completely different ways. See the real strategic decisions behind each, and what a small business can actually borrow.
How to Brand a Product in Marketing?
Branding a product means giving it its own identity, separate from your company name. Follow a worked example, plus how HUL does this across 100+ brands.
What Is Brand Leveraging?
Tata sells salt. Tata also makes cars, runs hotels, and builds software for Fortune 500 companies. None of these businesses succeed because customers compare specifications in a vacuum, they succeed partly because the Tata name already carries decades of trust, and that trust transfers, at least a little, to whatever it’s attached to next. That […]
The Easiest Ways to Market Your Business in Coimbatore
Looking for the easiest way to market your Coimbatore business? Start with your Google Business Profile, not an ad campaign. Ranked from easiest to hardest.
Jewellery marketing: how to increase sales
India’s jewellery market is set to hit $140 billion by 2029. See what’s driving sales now, lightweight gold to self-purchase by women, and how to market a jewellery business.
Is Video Marketing Effective? What the 2026 Data Shows
Yes, video marketing is effective. In Wyzowl’s 2026 survey, 82% of marketers report a positive return on investment from video, and short-form video is the top ROI-driving content format in HubSpot’s 2026 State of Marketing Report. But the ROI figure has fallen from 93% the year before, which points to a real gap: video without […]
Benefits of UGC and Why It Matters
The main benefits of user-generated content are trust, purchase confidence, authenticity, lower production cost and a steady supply of content. It matters because shoppers rely on other people’s experiences when deciding. In a 2017 TurnTo and Ipsos survey, 90% of shoppers said UGC influences their purchase decisions. Why UGC matters now Customers see more ads […]
What Kind of Content Works in Digital Marketing?
The content that works in digital marketing depends on your goal and audience, but video, UGC and helpful written content consistently perform best. See what to use, and when.