FabIndia and Bewakoof took opposite branding strategies and both won. See the real decisions behind each, and how to choose the right one for your fashion brand.
How to Build a Brand Story?
Most brand stories put the founder at the centre. The ones that work put the customer there instead. See the fix, with Paper Boat as a real example.
How Big Companies Build Their Branding Strategy
Amul, Tata and Zomato built their brands in completely different ways. See the real strategic decisions behind each, and what a small business can actually borrow.
How Much Do Explainer Videos Cost?
Explainer videos in India typically cost ₹30,000 to ₹3 lakh+ per video, depending on style, length and studio. See what drives the price and what to check in a quote.
What Kind of Content Works in Digital Marketing?
The content that works in digital marketing depends on your goal and audience, but video, UGC and helpful written content consistently perform best. See what to use, and when.
What Makes Good Packaging Design?
Good packaging design balances visual appeal, function and brand consistency. See the 7 traits that separate packaging that sells from packaging that doesn’t.
UGC Brief Template: How to Plan Creator Videos for Your Business
Akkenna journal / Creator content By Aravind · Co-founder & Head of Design Better videos start before the camera. A practical UGC brief template for clearer ideas, smoother approvals and content your business can actually use. The short answer: define one goal, a real audience, verified facts, specific deliverables and agreed permissions—then give the creator […]
What Makes a Logo Stand Out?
A logo stands out through simplicity, distinctiveness, and consistency, not decoration. See the 6 traits that separate a memorable logo from a generic one.
How to Choose a Company Name and Logo
Choosing a company name and logo means checking trademark class availability, domain, and fit with your brand strategy. See what to check, and where DIY runs out.
How to Make a Logo for Your Business?
Making a logo yourself is possible, but it comes with real risks around trademark conflicts and brand consistency. See what’s involved and when to hire a designer.